Good Crafternoon

Does the word "crafternoon" make you laugh or make you cringe?  It's polarizing.

While I was in Austin, my friend Dana - the brilliant mind behind Lenko - hosted a Crafternoon at the very cool boutique Friends & Neighbors.  

I didn't know what to expect, but I figured it would be a fun time regardless.  The only collage I've done in the last decade(s) ended up being my friend Dave Doobinin's album cover, so I also thought that this would be a good opportunity to force myself to try making another collage.

Dana was a great teacher.  She gave us a brief history of collage, some tips on how to get started, and let us loose with the tools she provided.  In addition to scissors, glue sticks and thick backing paper, she brought a few dozen old books she'd gotten from the thrift store.  I'll admit I felt a little weird about cutting out images from hardback books.  But then I remembered all the books I've seen thrown into the recycle bin (at the hospice thrift store where I volunteered) and I suddenly felt good about giving these old books new life.

Once the class was underway, I spent the first half of the class hunting around for images I liked. I found it very meditative and I sunk into a pleasant silence, not talking much with the group.  I realized that I always do my creative work alone and naturally go into my own inner world when I'm making things.  No one seemed to mind.  After I'd pulled a few dozen images that I liked, I began to silently panic that I wouldn't think of what I'd want to collage.  In hindsight, I find it hilarious that even though this art-making was just for fun, I still managed to be seized briefly by self-doubt.   Note to self: make more art for no reason, and get over self.

After spending some time looking through the images I collected, a concept started to form in my mind.  I created a black and white world and thought I'd put a few black and white figures in it, but I didn't like the figures I'd found.  So I went back to the books and looked for the right size figures for the foreground as well as for some colors for the focal point. The very last piece I found was the bird.  I love that he has a worm in his mouth.

I did eventually interact with my fellow collage makers, especially once I'd figured out my composition and was just doing some (tedious) cutting and pasting.  I loved how everyone went at their own speed, talked as much or as little as they liked, nursed a cocktail or didn't, and by the end we all had the most diverse collages to share.  Mine is below, and you can see the others here.

Even though I'm a mostly solitary maker, I highly recommend doing some social art making.  It was so fun to see what everyone else made, and frankly it forced me to make something I wouldn't have made otherwise.  I'm going to look into more events like these when I get back to the East Bay.

Just before the evening wrapped up, someone stepped outside and discovered a gorgeous rainbow. It all made for a magical evening.  Thanks Dana and Friends & Neighbors!

Small Biz Marketing: 10 Things I Learned at Renegade Craft Fair Austin

I was excited to go to Renegade while I was in Austin, partly to shop and also to do some research for my booth at West Coast Craft on June 13th & 14th.  The fair took place over two days at the Fair Market location in East Austin.  I went on Sunday around noon and it was pretty packed with shoppers when I arrived.  The vendors were also packed in tight; according to Renegade's website, there were over 140 vendors.  With such tight spaces, it was hard to shop in some of the booths, especially the shared booths.

Here are a few things I learned from walking through the fair:

1 ★  Make sure my booth is uncluttered and easy to enter.  If a booth or shared space was too cluttered or if I couldn't tell what they were selling at-a-glance, I just didn't go inside it.

2 ★  Provide a clear sign with my brand name/logo.  As I skimmed by a few booths, I couldn't figure out who they were.

3 ★  Always say hello to people who stop by the booth, but don't pounce on them.  I'm a shy person and am not the best salesperson.  But as a shopper, I can feel the weird vibes of bored, annoyed or scared vendors and it makes me not want to shop.  If a vendor was immersed in their smartphone, or tried to give me the hard sell, I split.  When makers said hello, it made me feel welcome and at ease.

The Good Hippie:  Great packaging, friendly maker, beautiful booth, quality products.  I bought this.

The Good Hippie:  Great packaging, friendly maker, beautiful booth, quality products.  I bought this.

4 ★  Provide a mailing list signup.  I only saw two mailing lists and I signed up on both of them.

5 ★  Make business cards easy to see and grab.  This is helpful for when things are crowded or shoppers are short on time.

6 ★  Bring my originality, it'll help me stand out.  I saw a lot of the same things over and over - there were definite trends that Renegade supported.  I really value originality, so when I saw something original or unusual it really stood out.  

7 ★  It's OK to have several types of products, as long as they're grouped and displayed nicely.  Some booths were easy to scan and understand, others were totally confusing.  It didn't matter how many different types of products they had as long as they were in clear groups and the displays weren't too cluttered.  Extra display tchotchkes just confused me.

8 ★  Price all your items.  I've gone back and forth on wanting to tag and price all my items, and I understand why some people don't want to do it.  But when you're dealing with crowds and can't talk to every customer, your tags can speak for you.

★  Try to offer products in a range of prices. There were a few makers I really loved, but I was on a budget and couldn't afford expensive purchases.  It would have been nice to be able to support them by buying a lower priced item. One maker had the most gorgeous necklaces that were priced fairly but out of my budget, and I wished she'd had some affordable rings or stud earrings so that I could have still purchased from her.

10 ★  Enjoy yourself and have a conversation.  I purchased from three makers, all of whom were really open, relaxed and friendly.  Because I love their products and personalities, I'm going to tell some boutique owner friends about a few of them which might lead to wholesale orders.

Lots of food for thought in preparation for West Coast Craft!  

MUSIC MONDAY: Phoebe Bridgers

I just found out about Phoebe Bridgers from my friend Donnie on Instagram.

I'm struck by her voice and her songwriting.  She doesn't sound like anyone else, which is an amazing feat.  She is trew.  Hearing Phoebe Bridgers reminds me a little of how excited I was when I first discovered Patty Griffin's "Living With Ghosts".  That's not a musical comparison, it's just a similar feeling that I had, and "Living With Ghosts" has been in my top 10 records since 1997.

Here's a live version of her original song "Georgia":

Here's a cover of Harrison Whitford's "Part Time Heart":